THE CATALOG COMPANY
		STATEMENT OF FINANCIAL POSITION
	ASSETS		1984	%	1983	%	1982	%
	Cash		580,516	36.8%	389,639	25.9%	471,002	32.0%
	Marketable Securities		48,210	3.1%	48,268	3.2%	67,087	4.6%
	Notes Receivable		0	0.0%	0	0.0%	0	0.0%
	Accounts Receivable		27,387	1.7%	23,068	1.5%	14,374	1.0%
	Inventory		562,122	35.6%	681,090	45.2%	546,796	37.2%
	Other Current Assets		0	0.0%	0	0.0%	9,578	0.7%
			__________	______	__________	______	_________	______
	Total Current Assets		1,218,235	77.2%	1,142,065	75.8%	1,108,837	75.3%
	Fixed Assets		159,826	10.1%	164,014	10.9%	160,436	10.9%
	Investments		22,663	1.4%	22,107	1.5%	21,574	1.5%
	Prepaid Expenses		28,032	1.8%	28,010	1.9%	30,838	2.1%
	Intangibles**		150,000	9.5%	150,000	10.0%	150,000	10.2%
			__________	______	_________	______	_________	______
	TOTAL ASSETS		1,578,756	100.0%	1,506,196	100.0%	1,471,685	100.0%
			----------	------	---------	------	---------	------
	LIABILITIES & STOCKHOLDERS EQUITY
	Accounts Payable-trade		111,813	7.1%	106,433	7.1%	98,267	6.7%
	Accounts Payable-other		7,720	0.5%	9,368	0.6%	31,300	2.1%
	Taxes Payable		188,059	11.9%	170,830	11.3%	129,540	8.8%
	Federal Inc Tax Payable		54,008	3.4%	37,680	2.5%	32,324	2.2%
	Due Customers		25,408	1.6%	29,696	2.0%	43,690	3.0%
			__________	______	_________	______	_________	______
	Total Current Liabilities		387,008	24.5%	354,007	23.5%	335,121	22.8%
	Common Stock		390,750	24.8%	390,750	25.9%	390,750	26.6%
	Capital Surplus		800	0.1%	800	0.1%	800	0.1%
	Earned Surplus		800,198	50.7%	760,639	50.5%	745,014	50.6%
			__________	______	_________	______	_________	______
	Total Stockholders' Equity		1,191,748	75.5%	1,152,189	76.5%	1,136,564	77.2%
	TOTAL LIAB & SH EQUITY		1,578,756	100.0%	1,506,196	100.0%	1,471,685	100.0%
			----------	------	---------	------	---------	------
			THE CATALOG COMPANY
		INCOME STATEMENT	INCOME STATEMENT
			1984	%	1983	%	1982	%
	Factory Store Sales		609,000	19.6%	527,000	18.2%	456,000	18.0%
	Catalog Sales		2,494,000	80.4%	2,374,000	81.8%	2,083,000	82.0%
			__________	______	__________	______	__________	______
	Total Sales		3,103,000	100.0%	2,901,000	100.0%	2,539,000	100.0%
	Cost of Goods Sold		1,938,000	62.5%	1,851,000	63.8%	1,593,000	62.7%
			__________	______	__________	______	__________	______
	Gross Profit		1,165,000	37.5%	1,050,000	36.2%	946,000	37.3%
	Other Expenses		1,050,000	33.8%	977,000	33.7%	868,000	34.2%
			__________	______	__________	______	__________	______
	Profit Before Tax		115,000	3.7%	73,000	2.5%	78,000	3.1%
	Taxes		45,000	1.5%	26,000	0.9%	36,000	1.4%
			__________	______	__________	______	__________	______
	Net Profit		70,000	2.3%	47,000	1.6%	42,000	1.7%
			----------	------	----------	------	----------	------
			THE CATALOG COMPANY
			RATIO ANALYSIS
			1984		1983		1982
	LIQUIDITY RATIOS
	Current Ratio		3.15		3.23
	Quick Ratio		1.70		1.30
	Cash Ratio		1.62		1.24
	Net Working Cap/Assets		0.53		0.52
	EFFICIENCY RATIOS
	Av Collect Period		2.97	days	2.36
	Inventory Turnover		3.12	times	3.01
	Working Capital Turn		3.83		3.72
	Asset Turnover		2.01		1.95
	FINANCIAL LEVERAGE RATIOS
	LTD/(LTD + Equity)		0.00		0.00
	Debt to Equity		0.32		0.31
	PROFITABILITY RATIOS
	Return on Assets		0.045		0.032
	Return on SH's Equity		0.060		0.041