Economics and Math

Managerial economics and marketing


Pete Nye

Cinnamon Hillyard


University of Washington, Bothell Campus

The Catalog Project

Sample Student Activity

 THE CATALOG COMPANY.   A small mail-order business must evaluate several alternative expansion plans.  Expansion requires large expenditures on warehouse space, computer systems and process improvements.   Funding these improvements will requiring outside financing and may expose the company to considerable risk.

 Students will use a spreadsheet model to evaluate and compare alternative expansion plans.   OBJECTIVE: to choose an expansion plan that supports healthy growth without exposing the company to unacceptable financial risk.

Catalog Case Draft

Catalog Case Data:  Financial Overview

Catalog Case Data:  Financing Requirements and Financial Impact